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Demand for some wines can exceed their supply, and it is possible that all of a grower’s wine is sold before it is bottled. It can then be very difficult or expensive to obtain that wine at a later stage. In addition, buying en primeur gives assurances about the provenance, as you are buying directly from the producer. You can also be certain of the conditions in which it is stored; buying at a later stage, perhaps when the wine is ready to drink many years later, does not enable control of these conditions.
It has been the case that fine wine, in limited supply, has increased in price. Customers have been able to sell at a profit. It must be said, however, that there is no guarantee of this, and the price of wine (as in the case of many other assets) can fall as well as rise.
Read more about the benefits of buying en primeur, or if you have a question about the en primeur system view our FAQ page.
